Canadian Wildlife Service

The Connected Planet


CWS Ontario adopted a mandate to build awareness within the school system of the importance of biodiversity and wetlands.

The challenge was to engage grade 10 students and deliver extensive information in a refreshing and energetic way. Produced items would also need to be available in a PDF format and printable on letter size paper.
An oversized poster proved the most economical way to go and the use of a bold graphic illustration became the focal point of the piece. The back of the poster is intensely information-driven with bite-sized facts and, in many cases, corresponding websites that lead students and teachers to additional information. It was designed in 8 sections so that it would translate effectively to an 8-page PDF for posting on the EC website.
Produced in English and French.


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