Environment Canada

Ecological Gifts Program calendar


EC needed a calendar to help build awareness of the Ecological Gifts Program and its benefits – not only to the preservation of ecologically sensitive land but also the tax benefits of land donation. The calendar would be distributed to select investment professionals and estate lawyers.

The challenge was that the calendar would need to both educate possible donors and be a useful calendar to the investment professional or estate lawyer.
A unique 2-sided desk calendar was designed to serve both needs. On the desk, the calendar is viewed by the investment professional or estate lawyer while the other side, viewed by the client, is visually engaging and educational, providing either a benefit or personal story related to the program.
Produced in a bilingual format.


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