Safe At Work Ontario identifier
The Ministry’s mandate was to create a wordmark and provide visual identity guidelines in English and French for a new 4-year workplace compliance program, Safe At Work Ontario. It would need to be produced with and without the descriptor line “Enforcement. Compliance. Partnership.”
With no Ministry of Labour identity guidelines to draw on, the program wordmark would need to serve as the face of the Ministry for the time being. The wordmark also needed to be compatible with the Gonernment of Ontario visual identity program.
Taking stock how the public identified the Ministry of Labour in print revealed an awareness of the “Green Book,” a publication that includes the Occupational Health and Safety Act and Regulations. Leveraging its bold green and yellow colour scheme and coupling it with bold typography in line with the Government of Ontario visual identity program proved an
Produced in English and French.